MADISON, Wis. — World Council of Credit Unions extended its enrollment deadline for the 2008 Hispanic Marketing Immersion Program to Friday, Aug. 15.

The program offers credit union staff and executives the opportunity to work in Mexican credit unions and explore their marketing strategies. The program's goal is to give participants valuable insight into ways to reach Hispanic consumers back home through a complete cultural immersion. Dates are Sept. 20-27 for the $1,600 one-week experience and Sept. 20-Oct. 3 for the $2,600 two-week experience.

This year's program takes place in Morelia, located in Central Mexico. Local families will host participants. Participants will also serve a practical internship with either Caja Morelia-Valladolid or Caja Alianza. Through interactions with the staff, management and members, participants will learn daily Mexican credit union operations and study marketing strategies used to attract new members and promote financial products.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.