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Another New Card Issuer Focusing On Smaller, Non-Profit Groups

NEW YORK -- In the latest change to the affinity card market, a credit union could see some of its key SEG's start issuing their own credit cards--if the credit union does not offer them the possibility first.

By David Morrison | Updated on July 30, 2008

NEW YORK — In the latest change to the affinity card market, a credit union could see some of its key SEG’s start issuing their own credit cards–if the credit union does not offer them the possibility first.

CardPartner.com (www.cardpartner.com) is a program launched by the $8.9 billion UMB Bank which seeks to help small non-profit groups which have generally been considered too small to start issuing cards to do so. The program offers organizations a minimum of $30 per opened account and 0.3% of card interchange from each transaction.

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