MADISON, Wis. — CUNA Mutual Group has hired a new member to its team to help build successful retirement plans.

Seth Friedman has been hired as the new regional sales director-retirement plans for the eastern United States. Friedman joins CUNA Mutual Group from Nationwide Financial. He led the company’s northeast division for it bank channel.

“Seth Friedman is an important addition to our world-class sales team,” said Micah DiSalvo, CUNA Mutual’s director of retirement plan sales. “He brings an extensive background in wholesaling, training, product expertise and leadership, which will benefit our clients and our staff.”

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