KANSAS CITY, Mo. — With business plan in hand for the creation of a home health assisted living company, Shila Poindexter started searching for resources to get her business off the ground.

She didn’t have to look far. Poindexter’s plan was so thorough that she was crowned the winner of Mazuma Credit Union’s What’s the Big Idea Challenge. Part of Filene Research Institute’s i3 pilot program designed to reach those with an entrepreneurial spirit, the contest rewarded Poindexter with a $3,000 marketing package to help her launch her new business. The package includes logo and stationery design and stationery printing costs–all covered by $300 million Mazuma.

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