BOSTON — Perhaps easy to overlook while each focuses on retail consumers, small business owners can become a vital part of a credit union's revenue stream.
And no segment possesses greater technological savvy than that of small business, likewise an affinity for a wide range of product and service adoption, according to a new report.
To get a better sense of the mindset of this group, Aite Group's Christine Barry surveyed more than 300 small businesses to gather insights on small business needs and how they're being addressed.
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