RANCHO CUCAMONGA, Calif. — Jeff Williams, member education director at $1.7 billion Educational Employees Credit Union, has been selected to receive this year's California and Nevada Youth Involvement Network. The prize includes a trip to this summer's National Youth Involvement board's annual conference in Las Vegas.

"Jeff is very committed to improving financial literacy among young people," said Marissa Lott, CNYIN Board chairman and marketing specialist with $660 million Farmers Insurance Group Federal Credit Union. "We congratulate him on his impressive achievements, including conducting 111 classroom presentations to 5,644 students from July 2007 to May 2008, as well as four breakout sessions for students representing 10 local high schools at a Fresno Chamber of Commerce Business and Education Career Fair."

In addition, Williams is involved with the Fresno Chamber of Commerce business and education committee, the San Joaquin Valley Financial Literacy Initiative, and the Bank on Fresno program designed to help unbanked residents open checking accounts at local financial institutions.

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"I feel honored to be acknowledged for our efforts; as part of our strategic plan, we are dedicated to promoting financial literacy to our community," Williams said. "Attending the NYIB annual conference will help me learn more about the youth market and best practice strategies that can be used to target this audience. I'll also have an opportunity to share some of my success stories with other educators throughout the country in order to maintain the credit union philosophy of people helping people."

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