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GREENWOOD VILLAGE, Colo. — First Data released the findings of the 2007 Consumer Payments Usage and Segmentation Study that discovered trends in debit card and related products.The study found that the percentage of cardholders who have used their ATM/debit cards in the last 30 days is continuing to increase from 2006. The 2006 findings reported 85% of those surveyed had used their ATM/debit cards in the last 30 days, but the 2007 findings showed a slight increase to 87%. The percentage of cardholders that have used their card in the past 30 days to pay for goods and services also saw an increase from 2006, with 70% reported for 2006 and 74% for 2007.

The highest percentage of debit card usage was reported in the age group 25 to 41 at 82%. Ages 18 to 24 reported the second highest debit card usage with 77%; ages 42 to 60 reported 70% usage, and ages 61+ reported 59%.

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