ST. PETERSBURG, Fla. — PSCU Financial Services is driving home the point that rewards programs are not just for credit cards.

The payments CUSO for more than 500 credit unions that use the First Data Corp. card platform pointed to the recent success of one of its member CUs.

The $454 million Y-12 Federal Credit Union, headquartered in Oak Ridge, Tenn., using a PSCU rewards program on its cards, boosted its percentage of active debit accounts from 60% in March 2007 to 74% in March 2008. The average number of debit transactions per account per month also rose, advancing from 22.9 average transactions per card per month to 24.4.

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