ST PETERSBURG, Fla. — PSCU Financial Services has begun to celebrate some of the debit card success that its member credit unions who use its rewards program are seeing.
The latest includes the $454 million Y-12 Federal Credit Union headquartered in Oak Ridge, Tennessee. Using a PSCU rewards program on its cards, the credit union boosted its percentage of active debit accounts from 60% in March 2007 to 74% in March 2008. The average number of debit transactions per account per month also rose, advancing from 22.9 average transactions per card per month to 24.4.
The change has had a marked impact on the debit program. The CU reported that it posted 566,000 debit transaction in March 2008, 12,000 debit transactions more than its previous record from December 2007.
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