ATLANTA — Forget about it being a fad, going green seems to be the future for financial institutions.

Some 73% of financial institution executives say they plan to build new or undergo a major remodel of an existing branch in the next 12 to 24 months, and the majority say green initiatives are important to their financial institutions, according to the IBT Market Pulse Survey: A Different Shade of Green.

The study found that 58% of financial institutions are planning new building projects, and of that group more than 75% are considering the use of green building materials and practices.

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