NEWPORT BEACH, Calif. — Those Canadian stick figures on YouTube scored another big U.S. marketing award.
The Marketing Association of Credit Unions named $1.6 billion Common Wealth Credit Union of Lloydminster, Alberta, this year's MACQUEE Award winner at the group's annual conference award dinner last night. Common Wealth's Young & Free checking promotion, which relies heavily upon technology and social media, had just picked up three CUES Golden Mirror awards last week.
Common Wealth hired Chilliwack, British Columbia-based agency Currency Marketing for creative and strategy assistance to promote the account to Gen-Y.
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