ATLANTA — There are green plans ahead for the majority of financial institutions.

According to the 2008 IBT Market Pulse Survey: A Different Shade of Green, some 73% of financial institution executives say they plan to build new or undergo a major remodel of an existing branch in the next 12-24 months and the majority say green initiatives are important.

The study finds that 58% of financial institutions are planning new building projects, and of that group more than 75% are considering the use of green building materials and practices. Some 76% of executives planning new building projects say energy efficiency considerations are very important to their institutions, followed closely by indoor air quality (72%) and indoor work place (61%).

When asked which features financial institutions most want to incorporate in new and existing branches, executives tended to focus on ways they can further deliver services to their clientele. The majority of the group said adding ATMs (69%), educational or community-oriented marketing (59%), investment services (56%) and technology/Internet kiosks (56%) were of most interest to them.