FORT COLLINS, Colo. — A popular 70-year-old football coach,fired from his college job last fall after some losing seasons isthe new “Norlarco” face in Fort Collins at Public Service CreditUnion.

“This is great to be out in the community interacting withpeople and involved with helping to motivate young people, ”declared Sonny Lubick, hired a month ago by Public Service CU asvice president of community outreach and public relations withoffices in a branch of Public Service CU. The facility is a formeroffice of the now defunct Norlarco CU, taken over by Public ServiceCU in February under an NCUA purchase & assumption deal.

Lubick said he has already been on a fast-track speaking tocivic and school groups on motivation topics. A week ago headdressed a booster club Hall of Fame dinner of Columbine HighSchool.

“We believe Sonny will be of great help and counsel to us as wego forward with our social and community efforts in Fort Collins,”said David Maus, president/CEO of PSCU.

Lubick, who is working part-time, “will be a full-fledged staffmember and help us put together the game plan” in addition toexecuting it, said Maus adding Lubick's “knack for recognizing anddeveloping local Colorado strength makes him a wonderful partnerfor the credit union.”