INDIANAPOLIS — A new player has entered the credit union prepaidand payroll card market.

Innovative Card Services LLC is a CUSO and wholly ownedsubsidiary of the $264 million Inova Federal Credit Union,headquartered in Elkhart, Indiana. The CUSO, which got underway inSeptember 2007, offers or will offer soon payroll cards, giftcards, Visa's travel money cards, Visa Buxx cards and reloadabledebit cards.

The $55 million Kemba Credit Union, of Indianapolis, is thelatest CU to have signed on with ICS. Kemba has started to plan apayroll card program with ICS which the CU says will help it toboth reach out to underserved members of the community anddifferent employers among its SEGs.

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