PHOENIX — As the economic stimulus checks head into consumers hands over the next few weeks Arizona State Credit Union is launching an all out attack to help many get a jumpstart on their savings.
Using a direct, humorous approach, the ads play off the idea that while no one knows where the money is coming from, Arizona State CU has the power to make it bigger. The credit union has created a new product for small savers that pays 5% APY on balances below $1,000.
With 85% of Americans saying they plan to pay down debt or save the money, recent surveys suggest that the time is right for the Arizona State CU savings initiative. Ads will run in general circulation newspapers and radio spots targeting a variety of different markets across the state.
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