RIVERSIDE, Calif. — It's been a great year for Altura CreditUnion's marketing department.

The team recently received a number of awards recognizing thequality of their marketing efforts for print ads, e-newsletters,billboards, radio and TV spots and more.

Altura and its subsidiary Auto Expert, earned 17 awards from theInland Empire Ad Club at its annual ADDY Awards. The awardsprogram, sponsored by the American Advertising Federal, is thefirst of a three-tier national competition.

This year's Inland Empire competition received 455 entries andis the largest in Southern California and Southern Nevada.

Altura earned four gold, five silver and five bronze ADDY Awardsfor its consumer print, radio, TV and outdoor advertising. AutoExpert earned two gold and one silver for its business to businessads and campaigns.

In addition, Altura received three Diamond Merit Awards from theCUNA Marketing and Business Development Council. Altura wasrecognized for single print ad, single statement insert andnewsletters for its e-newsletter in the category for credit unionswith assets between $500 and $1 billion.

“To say we are thrilled with this recognition is anunderstatement,” said Ricki McManuis, senior vice president ofcorporate communications at Altura CU. “We have a very creative,hard-working team, and we had some terrific help from our vendors.It's wonderful to get this kind of recognition for your work. But,ultimately, the real measure is the success of our efforts incommunicating the value of membership.”