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LAS VEGAS — It’s an urging that has resonated within the industry for quite some time: “marketing like mad men” and building strong shared branching alliances are the keys to credit union survival, Peter Duffy, associate director of Sandler O’Neill & Partners, told NACUSO conference attendees yesterday.

Sharing data on the credit unions with more than $100 million in assets, Duffy said net interest margin data showed members absolutely want the best rates, branches, ATM and “the correct answer the first time” from credit union employees.

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