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LAS VEGAS — There are lessons the credit union industry can learn from just one young monkey who made the decision to break away from tradition and ended up changing habits, NACUSO President/CEO Tom Davis shared this morning.

Davis told the story of a research project that involved introducing monkeys to sweet potatoes. Helicopters dropped the foreign food down onto a sandy beach inhabited by monkeys. The monkeys did not like the sweet potatoes because of their sandy taste. One monkey decided to take her vegetable to a nearby creek to wash the sand off so that she could eat it. She then taught the younger monkeys how to do this with the older monkeys following their lead.

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