KOKOMO, Ind. — Transmission Builders Federal Credit Union hasjoined the growing number of credit unions opting to move ahead in2008 with a fresh brand image.
|Effective April 1, 2008 the credit union formally changed itsname to Financial Builders Federal Credit Union.
|The move is designed to better reflect the credit union'scommunity charter and countywide, open membership eligibility.
|With a new tagline of Building Your Future Together, the creditunion has launched a brand awareness campaign blitz that shines thespotlight on the credit union's partnership with its members.
|“The completion of the name change and the brand launch markedthe beginning of a new era at Financial Builders,” said FinancialBuilders Vice President of Marketing Judy Drinkard. “Our messagefocuses on reminding members and potential members that FinancialBuilders wants to be a financial partner, through thick and thin,and at every stage of life–a role that we feel is so important inour ever changing economy.”
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