SEATTLE — Pemco Technologies, a card processor for credit unions, has announced that it will offer its customers a new service called Pemco Cre??taCard. The program enables cardholders to create a credit, debit, or ATM card featuring a personal photo of their choice.
Starting at their financial institution's Web site, cardholders are walked through a simple process that includes uploading a family photo or other special image and viewing how it would look on a payment card.
"These cards have been shown to increase loyalty to financial institutions. It's hard to miss with a product that's fun for the cardholder and boosts both transactions and retention. We expect it will be quite popular," said Dan Cook, Pemco CEO.
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By offering personalized cards, Pemco is joining a trend throughout the marketplace to empower consumers to inject their own personality into products. In a similar fashion, the company offers financial institutions a large measure of control by giving them choice and flexibility in adjusting awards programs, risk management options and other services, the processor said.
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