ST. LOUIS — When it comes to enhancing the member branch experience, a new white paper from NewGround, a full-service design and implementation company, suggests that the future lies in Radio Frequency Identification technology.
The Introduction of RFID Technology into the Branch Environment: Tailoring the Customer Experience finds that introducing RFID into the branch retail environment is the latest innovation to advance and improve points of experience for financial service customers.
"Society's shift to an 'experience economy' creates a need for a more personal connection between the consumer and service provider. Emerging technologies like RFID offer great potential to further develop and heighten these relationships," said NewGround Senior Vice President of Retail Jim Kueneke.
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