PITTSFIELD, Mass. — Greylock Federal Credit Union is ready to give credit unions more marketing options.
The credit union has recently launched a full service in-house advertising and marketing agency, the Greylock Marketing Group, dedicated to helping credit unions, businesses and not-for-profit organizations meet their communications and marketing objectives.
"Our award-winning marketing department has done so well for our credit unions we thought our community and other noncompeting credit unions should have the opportunity to benefit from their expertise too," said Greylock President Angelo Stracuzzi.
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The agency offers a team of communications professionals with expertise in marketing strategy, creative development, and strategic public relations.
"Every organization has different marketing needs," said Robert Maxwell, assistant vice president and creative director of Greylock Marketing Group. "Some clients merely need a little advice to point them in the right direction, others just need help producing ads and others may need us to develop and execute a comprehensive marketing plan. Whatever the need, we have the depth and experience to help them."
According to Greylock Senior Vice President John Bissell, the agency will fill a unique niche by offering affordable, a la carte menu of services to small businesses and credit unions that often cannot afford large marketing agencies.
"In addition to developing new campaigns for customers, Greylock Marketing Group can also offer credit unions the use of marketing campaigns which have been successful in Berkshire County. Greylock Federal Credit Union has enjoyed substantial growth in this region based in part on innovative product development and creative marketing campaigns. Credit unions in other markets can benefit from our experience by using off-the-shelf campaigns at very reasonable costs," said Bissell.
Bissell said the firm has already signed on several local companies, including Hillcrest Educational Centers for a review and strengthening of its marketing initiatives and to begin planning for its 25th anniversary celebration in 2010.
"There is so much more to a successful marketing campaign than creating pretty ads," Maxwell said. "Our aim is to provide the marketing tools our clients need to achieve their goals. The agency will be a partner with its customers, maximizing marketing budgets."
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