FOSTER CITY, Calif. — Since the launch of DuPage Credit Union's new Web site (www.dupagecu.com) in December 2007, the credit union has seen an increase of more than 1.4 million hits and 58% more membership applications compared to the same time last year.
DuPage CU partnered with Extractable (www.extractable.com), a Web strategy consult, to create the new site.
Approximately, 40% of DuPage CU members are active Web bankers, so the credit union saw a great value to extend the use of all its branch services to the Web.
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"Investing in a fully functional, easy to navigate Web site was a strategic move for our credit union, and it is already paying dividends," said Senior Vice President of Corporate Development Roberta Kozlowicz. "Our charter covers an expansive geographic area that is growing fast–the West site is often the first impression people have our credit union."
The site was designed to appeal to most age groups for both members and nonmembers with a strong focus on calls to action. The goal was to make the site intuitive and functional so that a visitor would be no more than three clicks away from joining DuPage CU or from gaining information on a new product or service.
"DuPage Credit Union's Web site is now a fully functional branch of its business that the organization can be proud to offer members," said Extractable CEO Craig McLaughlin. "The credit union strategically leverages its offerings to better serve its members and enhance its online sales channel. Extractable is proud to help maximize the Web experience for DuPage CU members and future members, creating an effective Internet experience that directly addresses business goals and increases ROI."
Kozlowicz reported that the feedback received about the site was overwhelmingly positive and members said that the new site is much more intuitive, easier to navigate, has warmer and more appealing colors, information is easier to find, and they like the convenience of being able to login to online banking from the home page.
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