WABASH, Ind. — Shedding the "Farm Bureau" moniker and adopting a community charter with a strong ag focus has long been a winning strategy for a Farm Bureau alum, the $600 million Wabash Credit Union, its president/CEO said Friday.
"Yes, we've been through that change but we made the switch on our own and it's helped our image," declared Bruce Ingraham, the head of the state's seventh largest CU making reference to the rebranding this week by Elkhart County Farm Bureau CU in Goshen to become "Interra CU."
The former Wabash County Farm Bureau CU adopted the Beacon name in 2001 " and is one we developed on our own and been great for us since we're able to use the 'guiding light' theme in all our advertising," said Ingraham. The CU's official tagline is " Guiding the Way."
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