GOSHEN, Ind. — In the latest example of trademark flaps, the $450 million Elkhart County Farm Bureau Credit Union is shedding the 'Farm Bureau' moniker and will become known as "Interra" Credit Union late this summer.
"We did not roll over easily for this but we're hoping the change doesn't hurt us much," declared Jack A. Sheets, president/CEO, who drew parallels with other well-known cases among airline and insurance firms of corporate sponsors demanding CUs rebrand to avoid trademark conflicts.
It was uncertain how many or if other CUs across the U.S. with a link to local farm bureaus would also have to follow Elkhart County's lead in changing their names with attorneys for the American Farm Bureau Federation in Washington insisting it had no other pending cases.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
