MADISON, Wis. — All the latest buzz on Generation Y–those born in the 1980s and early 1990s–to grow credit union membership will receive extraordinary treatment at CUNA Mutual Group's annual Discovery Conference June 18-21 in Hollywood, Fla., convention planners reported last week.

The conference, to be held at the Diplomat Resort & Spa, will have eight separate sessions devoted to what has become a priority industry topic. In addition, an Australian entrepreneur and generational consultant will keynote a closing June 21 session.

"Gen Y has already shown to have huge marketplace power, not only in reaching members but employees as well," said Rick Uhlmann, senior manager for media relations. "Acknowledgment of this segment from member and staff perspectives is something credit unions cannot ignore as they plan for the future."

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.