MADISON, Wis. — Two recent CUNA Council white papers delve into the impact of atypical approaches to designing a credit union branch and strategies for building a sales and service culture.
Rethinking Branch Design: Strategies for Non-Traditional Approaches to Branch Design and Operations from the CUNA Operations, Sales and Service Council offers a fresh look into how and why credit unions are developing experimental approaches to designing their right branch.
The paper identifies trends and marketplace pressures that have led to new approaches. It also explores a variety of reasons that credit unions have created nontraditional designs–to improve member relations, to create a service culture, to improve operating efficiency or to meet other strategic objectives–and offers case studies and photographs.
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Building a Sales and Service Culture, sponsored by the CUNA Marketing and Business Development Council, identifies different approaches and considerations to implementing a sales and service environment.
The paper addresses staffing, incentive plans, operations support, technology and measuring success. It also offers advice from six different credit unions on their unique approaches.
CUNA Council members are entitled to complimentary copies of these white papers; nonmembers may purchase the white papers for $50 per copy. The papers are available online at www.cunacouncils.org.
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