RIDGECREST, Calif. — For AltaOne Federal Credit Union a question mark helped get area residents buzzing.
Launching a campaign built around mystery that generated curiosity and suspense, the credit union strategically placed two, six-foot red question mark shaped statues within several community locations in a three-mile radius of the member service center. Locations included restaurants, grocery stores and the Bakersfield Condors hockey game.
"The goal we hoped to achieve with the statue placements was to create a sense of curiosity and interest in what was coming to the area," said AltaOne Vice President of Marketing Wendy Cleveland. "We definitely got what we were looking for–people had a real interest and fascination with the concept."
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