SAN FRANCISCO — Patelco Credit Union celebrated the grandopening of its newest branch in Redwood City aimed primarily atserving the Latino community there. Community leaders and localdignitaries were on hand for the recent opening of the branch inSanta Clara County, where Carol Highton, chief of strategicinnovation, said, “The purpose of this wonderful night was not toonly open our doors to the Latino community, but to open our heartsto those who have paved the road for others.”


Patelco Marketing Consultant Jake Beniflah said he believesopening in Redwood City will be the beginning of a longrelationship with the Latino community that seeks better and morecustomized financial products and services. “The Latino segmentneeds financial education first and foremost, and Patelco is one ofthe few financial institutions out there who can actually deliveron this promise,” he said.


Redwood City Mayor, Rosanne Foust, presented the $4 billiondollar credit union with a Proclamation Letter as Patelco, thefourth largest credit union in California, presented its own awardsfor community service to members of the local area.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.