PURCHASE, NY — MasterCard Advisors, the professional servicesarm of MasterCard Worldwide, today introduced The Small BusinessStudy, an in-depth report of cardholders' spending, attitudes, andpreferences across the leading small business card issuers.

Based on responses from some 5,000 U.S. small business owners,the new research supplies unique, data-driven insights into whatissuers can do to encourage cardholders who own small businesses toemploy business credit cards, as well as how to ensure customersatisfaction.

“Issuers need to take a different approach to selling smallbusiness cards into the market,” says Jonathan Cetnarski, anexecutive with MasterCard Advisors. “Many banks still rely upondirect mail, for example, but our Small Business Study reveals whythis may not be the best way to reach this relatively untappedmarket.”

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