HERNDON, Va. — Credit union e-statement pioneer DigitalMailerInc. is now offering its electronic services in a new way: sendingout free e-mail blasts for charitable and community causes onbehalf of the company's client credit unions.

Ron Daly, the company's president/CEO, said he expects more thana million such e-mails will be sent this year.

“We have participated in credit union and local communityefforts as a company since our inception and this is the naturalfit for us,” said Daly, a former Northwest Federal Credit Unionexecutive who founded the CUSO eight years ago as an e-statementprovider and has seen it grow to an e-marketing specialist servingabout 125 credit unions and their 2.7 million members.

“By extending our e-marketing capabilities in this way, we cangive credit unions a boost in their fundraising and other outreachgoals by quickly connecting them to their network of onlinemembers,” Daly said.

One of America's best-known charities is one of the firstbeneficiaries of the electronic fund-raising. Neighbors CreditUnion in St. Louis worked with DigitalMailer to send out alertsencouraging member participation in the $192 million CU's campaignfor the Children's Miracle Network.

“Supporting our local hospital's work through Children's MiracleNetwork is one of the ways we give back to the communitiesNeighbors Credit Union serves,” said John Servos, the CU'spresident/CEO. “Credit unions' 'people-helping-people' philosophyis an important part of who we are. DigitalMailer is helping tomake our efforts even more productive.”

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