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WASHINGTON — A new branding framework enlisting credit unions, state leagues and foundations nationwide to coordinate outreach projects, low-income initiatives and charity projects ranging from payday products to Children’s Miracle Network is being launched this week at CUNA’s GAC conference.

The high-level endeavor, branded as the “Real Deal” and spearheaded by CUNA, the American Association of Credit Union Leagues and the National Credit Union Foundation, encompasses projects big and small. Its core mission is letting the public and lawmakers know just exactly what CUs do to help the less fortunate.

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