HOUSTON — People's Trust Federal Credit Union's quirky "Happy Un-Banking" awareness campaign has been recognized at the 46th Annual Houston Advertising Federation ADDY Awards.
Developed by the credit union's advertising agency of record Richards/Carlberg, the bold "Banks Hate Us" billboard campaign won a Gold ADDY Award as the best outdoor campaign in Houston. The agency also won three Citations of Excellence for the following: overall campaign, the campaign microsite (www.happyun-banking.com), and for a print ad that ran in Time, Newsweek and US News and World Report.
"The team at Richards/Carlberg was brilliant at creating a fun and simple way of introducing us to the city of Houston. For many years, we have been pressed to overcome the big question most people have when they hear our name: 'What's a credit union?'" said People's Trust Executive Vice President Patricia Garcia.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
