PASADENA, Calif. — The California and Nevada Credit Union leagues' four-year-old advocacy effort will launch a new print campaign Monday, CEO Bill Cheney told HRD Network Annual Conference attendees today.

The ads will feature personal stories from four natural credit union members, which the league solicited from its member credit unions. The ads will run in local newspapers, regional issues of national magazines like Newsweek and Sports Illustrated, and high-traffic websites like and

Cheney said the campaign hopes to appeal to more non-members and a younger demographic than in the past, with the personal stories bringing an easily understandable, human aspect to explaining the credit union difference.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.