FORT WORTH, Texas — American Airlines Federal Credit Union has hired a specialist to assess how the big CU can improve member satisfaction with www.aacreditunion.org.
ForeSee Results of Ann Arbor, Mich., uses the methodology of the University of Michigan's American Customer Satisfaction Index to quantify satisfaction with such functions as navigation, search and content and areas such as product information and services, rates, locations, loans and online banking.
"ForeSee Results will help us determine which elements of our Web site will drive repeat visits, retention, and loan applications," said Pedro Noda, e-marketing manager and webmaster at $4.5 billion AA Credit Union.
Recommended For You
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
