RANCHO CUCAMONGA, Calif. — Seeking to leverage off its nationwide network of surcharge free ATMs, CO-OP Financial Services has rolled out a reloadable debit card branded with the CO-OP brand that will also offer surcharge-free ATM access.

"Prepaid solutions continue to experience rapid growth in the card marketplace," said CO-OP CEO Stan Hollen. "The CO-OP Reloadable Prepaid Card offers flexibility and peace-of-mind to traveling members, college students, people on a budget, and those who simply don't like to carry cash. The Reloadable Card also allows credit unions to provide a non-traditional service to the unbanked, which could become a stepping-stone to membership."

Features include in-branch load and reload, direct deposit capabilities, personalization and online tracking. The reloadable cards are also protected against unauthorized purchases and can be replaced if lost or stolen.