ROCHESTER, N.Y. — For credit unions, the BizKid$ bandwagon has been on a roll for the last six weeks, with "kickoff" parties, raffles, and family events occurring–along with the all-important CU branding and messaging appearing at the end of each TV episode on local public broadcast channels across the U.S.

State leagues and foundations along with executives at scores of participating CUs from Buffalo to Seattle were lavishing praise on the official launch of the BizKid$ series, which is aimed at educating young people and their parents about financial issues.

"Let me tell you my 8-year-old son who never sits for long just loved the show," said Laurie Baker, chief operating officer of The Summit FCU here. Two weeks ago The Summit began running 30-second tag lines at the end of the weekly half-hour episode debuting on a Rochester PBS station.