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CU Parade for BizKid$ Show Rolls On

ROCHESTER, N.Y. -- Credit unions in New York and New Jersey, supported by their state leagues and helping to underwrite the BizKid$ financial literacy show on public TV stations, were getting on the promotion bandwagon over the weekend with "kickoff" parties and new CU branding.

By Jim Rubenstein | Updated on February 04, 2008

ROCHESTER, N.Y. — Credit unions in New York and New Jersey, supported by their state leagues and helping to underwrite the BizKid$ financial literacy show on public TV stations, were getting on the promotion bandwagon over the weekend with “kickoff” parties and new CU branding.

“Let me tell you my 8-year-old son who never sits for long just loved the show,” said Laurie Baker, chief operating officer of The Summit FCU here, which began running 30-second The Summit tag lines at the end of each episode as the show began appearing on a Rochester PBS station last week.

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