ST. PETERSBURG, Fla. — The more than $2 billion Addison Avenue Federal Credit Union, headquartered in Palo Alto, Calif., saw its credit card balances grow by 24% in 2007, on its way to having a $100 million card portfolio.
PSCU Financial Services, the payments CUSO for more than 500 credit unions, promoted the achievement because Addison uses consultants from the CUSO's AdvisorsPlus program.
PSCU says CUs that use Advisors Plus consultants have seen an average increase in outstanding balances of 42%.
Recommended For You
Addison Avenue FCU participated in three AdvisorsPlus campaigns during 2007, and also conducted new account acquisition and activation promotions, PSCU reported.
"AdvisorsPlus representatives played a vital role in our success because they have the knowledge and industry experience to design an ongoing program of effective promotional campaigns," explained Scott Pellegrini, a manager for Addison.
"Based on our success to date, we believe we can maintain a 24-26% growth rate over the next two years and achieve our goal of $100 million in outstandings," he added.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
