LENEXA, Kan. — Looking to build new streams of business,Waterloo Community Financial Services, a CUSO holding company of$1.2 billion Veridian Credit Union, has partnered with BeyondMarketing, LLC, a strategic planning, market research and marketingCUSO.

Veridian CU is seeking to leverage its long-term financialfuture by increasing non-interest income through new businesses,partnerships, and strategic alliances similar in nature to itsinvestment in Beyond Marketing, said Denny Skelton, senior vicepresident for strategic alliances at Waterloo Community FinancialServices.

“We actively seek new collaborative opportunities, and this newpartnership will facilitate our ability to market other newbusiness initiatives,” Skelton said.

Lisa Renner, CEO of Beyond Marketing and CU Holding Company,LLC, said “It's a privilege to partner with Waterloo CommunityFinancial Services, in large part because of their great reputationand ownership in a solid set of CUSOs.”

Waterloo Community Financial owns Members Insurance, LLC, apersonal lines insurance agency and offers group travel services toVeridian members through a partnership with TCU Travel. The CUSO isalso an investor in Co-operative Payroll Solutions, LLC, one ofthree CUSOs under the CU Holding Company umbrella, which also ownsXtraCash, LLC and TruHome Solutions, LLC.

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