Tampa, Fla. — GTE Federal Credit Union has tapped Seattle-based design/build firm Momentum to develop a new branch prototype.
According to GTE FCU Senior Vice President of Marketing Traci Germain, with the challenges presented by the recent economy in Florida, the new prototype will not only translate the credit union's new look and feel but also give members a clear sense of how GTE FCU can help them now and in the future.
Momentum will work closely with GTE FCU's branding agency Weber Marketing Group and its ongoing impact study, which will help the credit union measure its results as the prototype is applied to its branch network.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.