LAKEWOOD, N.J. — Credit Union Virtual Assistant is helpingcredit unions make the most of their newsletters with a newresource–pay-per-download content fromwww.CreditUnionNewsletters.com.

The content can also be used in newsletters or for any othermarketing purpose, such as e-zines, whitepapers and more.

“Not every article or feature is right for every credit union,”says CUVA CEO Laura Enock. “While many of our subscribing creditunions post new content to their Web sites every week, other creditunions may be looking for an occasional article to supplement theirnewsletter. Pay-per-download is an option that works for them.”

With a focus on financial literacy, categories range fromCollege Credit and Tomorrow's Millionaires to A Penny Saved andeven financial cartoons.

“There is an opportunity here for credit unions to take theirnewsletters beyond just promotional to becoming an educational andinformational resource that members look forward to receivingbecause it's making a real difference in their lives,” said Enock.“It's a chance to include small bite-size pieces of interestingfinancial education tips that members are more likely toretain.”

Enock added that the goal is to help credit unions not only gettheir newsletters out in under an hour but also keep the contentfresh. Articles are no more than 400 words. In addition, the Website is constantly updated and even includes such fun extras asSudoku, clip art, and inspirational quotes. Once the articles havebeen selected, a simple copy-and-paste function is all that isnecessary for credit unions to directly place the content intotheir newsletters, Web sites, or e-zines.

CUVA publishes CreditUnionNewsletters.com and 80/20 Marketing, amonthly report on credit union marketing.