DULUTH, Ga. -- Credit union advocacy/awareness campaigns are getting an early jumpstart for 2008 with two state leagues, Georgia Credit Union Affiliates and the Illinois Credit Union League, unveiling separate TV ad campaigns this week with the Georgia venture highlighted by country singing star LeAnn Rimes.
"We felt having a celebrity with the caliber and quality of LeAnn Rimes helps our credit unions reach the more youthful Generation X market," explained Anita Paul, director of communications at GCUA.
The 30-second TV ads featuring a CU plug by the country star and appearing on outlets across the state will start airing Feb. 4. GCUA has been working with a Birmingham agency since last September in preparing for the campaign, which has already won enthusiastic member support "as a fresh approach to getting out the credit union message," said Paul.
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