MINNEAPOLIS — A recent Wolters Kluwer Financial Services survey finds that for financial institutions offering Health Savings Accounts represent a growing business opportunity.

Sixty-two percent of the survey's respondents, a majority of which were community banks and credit unions, said they are offering HSAs while more than one in three of the respondents who said they weren't, are planning to do so in the next three months.

The top four reasons cited for offering HSAs are as follows: Customer and member demand (80%); the ability HSAs provide to generate new accounts (58%); increasing cross-sell opportunities (51%) and growing revenue (51%).

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