TUKWILA, Wash. — A new mortgage marketing tool that allows credit unions to increase market share while helping members whose financial welfare could be at risk is being rolled out by Prime Alliance Solutions.
Called Prime Possibilities, the solution is designed to identify members who are shopping for a mortgage, have sub-prime loans or are facing financial difficulties from an ARM about to re-set.
The CUSO said the key is pooling member data from collaborating credit unions to create economies of scale usually enjoyed by larger banks.
Additionally, participating credit unions share best practices for direct mail design and message points as well as sales intervention techniques.
Prime Alliance Solutions said it now serves more than 1,600 credit unions, loan officers, real estate agents and builders nationwide, accounting for 40% of all credit union mortgage lending.
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