NEWPORT NEWS, Va. — Langley Federal Credit Union is marketing its new bill pay service with a message that combines ecology and economics.
The $1.2 billion CU said promoting the ecological advantages of its PayLynx online bill pay service from PSCU Financial Services has helped drive a three-month growth in online subscribers from 2,998 members to 6,802.
The fall promotion included newsletter and Web articles, teller handouts, posters and statement inserts, contests and newspaper advertising.
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PSCU Financial Services said it is now developing a turnkey Going Green Marketing Toolkit to help credit unions promote the environmental impact of online bill payments as well as the convenience and cost-savings.
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