GREENSBORO, N.C. — Making use of a Webinar, the $94 million Summit Credit Union discovered Thursday an effective way to get broader member participation in the in-house financial seminar via on-line phone conferencing.
"Even with a lunch, the problem has been the turnout has been so small for those free financial seminars that we've been holding in our administrative center, but by using the Web we got 15 attendees on our first day," said Sam Whitehurst, president/CEO.
Summit used WebEx, a San Francisco-based Webinar provider, for the on-line session which dealt with credit scoring.
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"We thought we'd try the Webinar and it worked beautifully for us and really cost us nothing since we were already using it for internal training and IT support," said Whitehurst noting that the biggest worry was that the members would have difficulty with the technology. But that was not the case with only one participant bowing out.
Up to now, the SEG-based Summit has been getting "less than 10″ attendees to its quarterly education seminars held in CU offices. A week ago, one of its seminars in which 10 had signed up "drew four people and we had a free lunch," said Whitehurst.
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