LENEXA, Kan. — Waterloo Community Financial Services, a CUSO holding company of $1.2 billion Veridian Credit Union, has partnered with Beyond Marketing, LLC, a strategic planning, market research and marketing CUSO.
Veridian CU is seeking to leverage its long-term financial future by increasing non-interest income through new businesses, partnerships, and strategic alliances similar in nature to its investment in Beyond Marketing, said Denny Skelton, senior vice president for strategic alliances at Waterloo Community Financial Services.
“We actively seek new collaborative opportunities, and this new partnership will facilitate our ability to market other new business initiatives,” Skelton said.
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