DES MOINES, Iowa — CUNA's "Little Guy" is getting legs beyond the Capitol Beltway.

Indeed, the animated cartoon character debuted a year ago to convey the industry's common "working man" image to federal lawmakers as part of the CURIA battle with banks is morphing into a slightly new icon in some locales.

First, there is the launch last week of a customized Little Guy radio, newspaper, and billboard campaign by the Iowa Credit Union League to coincide with Monday's opening of the state legislature.

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