PORTSMOUTH, N.H. — Service Credit Union has launched dual Web sites in an effort to meet the needs of two major member groups. The sites are accessed through a tunnel page (www.servicecu.org), where members are asked one important question: military or civilian?
"We had separate military and civilian sites prior to this, with militarycu.org and servicecu.org," said Karen Benedetti, vice president of marketing. "However, nearly all soldiers were going through our civilian site, and that showed something wasn't right."
Actually, the 104,000 members of $1.1 billion Service Credit Union can be categorized into three fairly equal groups: military members stationed in Germany, military members stationed everywhere else, and civilian community members who live in New Hampshire.
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